After being chosen as the lead builder for this spring's Indianapolis-based episode of Extreme Makeover: Home Edition, the Estridge Companies turned to Well Done Marketing and Bennett Innovations to get the word out and call for volunteers.

With that in mind, BI produced a series of three TV spots using 4k digital cinema, images twice the size of full 1080 HD. BI also put together commercials for another EM:HE sponsor, Williams Comfort Air, thanking their employees for their part in this monumental effort.

In addition, we also volunteered an afternoon to shoot some footage of the construction and neighborhood revitalization to be included in a "thank you" video that will be shown to vendors and volunteers when the episode airs in May.

It’s amazing to think that in just the space of one week Indy residents managed to put up two buildings, plant a forest’s worth of trees and go through hundreds of gallons of paint. In the end, these people managed to revitalize a neighborhood and shine a little light on the city we call home.

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