In anticipation of their biggest tradeshow of the year, auto auction company ADESA prepared a slick new booth design.  With bold colors and attention-grabbing interchangeable parts, the new booth is flexible enough to be reconfigured with a new layout each day.  To match this ingenious design, ADESA needed an eye-catching video loop to keep visitors and passers-by intrigued and engaged.  Bennett Innovations came through in record time with a package of animation and HD video.

Motion graphics artist Jeremy Albert brought ADESA's print materials to life while Greg McGuirk wrote an inspiring custom score to glue all the segments together.  BI carefully re-sequenced the segments so that each iteration of the loop felt fresh and then programmed and mastered it all onto Blu-Ray for HD playback inside the booth.

In the end, Bennett offered ADESA a tradeshow media kit packed with brand messaging presented in an entertaining way.

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